Tom and Monica Rogan first discovered craft chocolate in, of all places, a vintage furniture shop in Los Angeles. The incredible flavors they tasted in those bars completely changed how they thought about chocolate, and started their journey to become single origin chocolate makers and founders of Goodnow Farms.
Tom and Monica are often asked “why single origin?” and the answer is simple – much like coffee, different cacao beans have different flavors. By using beans sourced from only one farm or region they’re able to highlight the distinct flavor characteristics of that particular bean. Discovering those flavors is one of the joys of making (and eating!) single origin chocolate.
They’ve spent a lot of time on farms throughout Latin America searching for the most flavorful beans, and have developed direct relationships with the farmers who grow and harvest them. By dealing directly with farmers they’re able to ensure that farmers are fairly compensated for their cacao, and also that the farming practices they’re using are sustainable.
All of Goodnow’s bars are made at their 225 year old farm in Sudbury, Massachusetts. They start with cacao beans and sugar, and perform every step of the chocolate making process in-house, including carefully hand wrapping each bar.
Tom and Monica believe that great chocolate is “true to the bean,” in that the flavors apparent in the bar reflect the flavors hidden in the bean. The process of making this happen is extremely time consuming and labor intensive, but they believe the experience of eating our chocolate makes it all worthwhile!